Robotics Plus, asked us to update their identity in a way that would help shift them from ‘startup’ mentality to a global brand. We began with an idea: Power to adapt. Highlighting how, in a dynamic and ever-changing world, Robotics Plus gives customers the power to adapt, to stay ahead of the pace of change, and to thrive – not just survive.

Brought to life through a new design system based around an icon that represents this adaptation and dynamism. Crafted with sharp lines and curved edges to reflect the coming together of nature and technology, people and environment. Bringing together natural forms and engineered precision. Simple and sleek. Efficient and effective.