In the wake of the COVID-19 pandemic, the travel accommodation industry was ripe for reinvention. Through full strategy and design – including naming, positioning, logo and visual identity – we developed whole new travel brand for a new generation of travellers, built around the idea of ‘simple with soul.’

Fostering inclusivity and joy, democratising quality in travel accommodation, and broadening the appeal of pods to a diverse audience. Lylo has since established itself as a leader in value-based travel accommodation across Australasia, winning numerous awards, including Best Hostel 2024, Best Accommodation Provider 2024, Best New Hostel In Oceania 2024, and Best Value Travel Experiences 2024.