Digital education technology provider, Kami, had experienced exponential growth. But the brand had been left behind. We developed a new creative platform and refreshed brand identity that builds off their success and sets them up for even bigger things ahead. Built around a single organising idea – mundane to magic – inspired by Kami’s role of transforming the expected into experiences that are inspiring, engaging and easy.

The visual identity helps them stand out as the global leader with simplicity, clarity, consistency and character. Built around an engaging new mascot, equally quirky typography, and and a vibrant graphic system. Kami now has over 40 million teachers and students signed up and was recently named by Time Magazine as one of the most influential companies in the world.