With a track record of over 15+ years in delivering advanced metering services, our client needed help to facilitate a substantial shift in their brand. Retaining the core of credibility held by its customer base, while moving to an entirely new identity. The new brand is led by a new name, Bluecurrent. Less literal in nature, it enables the business to grow from a single service focus to offering solutions that help make their customers’ growth and innovation possible. The visual identity parallels this, simply, powerfully. Giving a sense of movement, momentum and the forward progress embodied by the business and its ambitions.