Having worked with Air New Zealand for over 20 years, we we’re bought in to revitalise and lift the quality and humanity of the brand identity and expression - across every touchpoint. Built around a positioning of ‘Liberating beyond the ordinary’ and bought to life through a refreshed identity system. This worked form the basis for all brand work across all agencies and audiences from internal staff to highly consumer focused offerings like Grab a seat, to business to business offerings including Air New Zealand Cargo, Gas Turbines & Tandem Travel. A multi-year programme of work that is still very much in play today.